Microsoft Storyteller app - launch content & campaign video
What did they need?
Microsoft asked us to help promote its new Storyteller app. This quickly and intuitively turned the pictures on your phone into stories you can share.
What did I do?
I worked on the content for a microsite to promote the Storyteller app on Microsoft Lumia. This included everything from initial concepting and briefing sample storytellers, to storyboarding and overseeing production of the video and voiceover.
We realised that this app offered people a jump from simply capturing moments and to giving them meaning in the context of a story. We suggested a tiered approach over four stages to build interest and engagement with the app, and ultimately create a community of Storytellers.
What did I do? Real stories from real people
We understood the type of people who would love this app, so we connected with influencers to show them what the app could do and create their own stories . More important than the number of followers each had, was the type of person they were and that they were passionate about their work. We engaged with travel photographers, chefs and artists to tell their stories with the app.
