Microsoft Platform Ready - platform and campaign

What did they need?

Microsoft needed help to encourage developers to build on their platform. They created a series of tools and resources for this purpose and asked us to show people how easy it was now to develop for their platform.

What did I do?

The 'Your recipe, our kitchen' line showed the versatility of the tools available and the autonomy developers now had.

We were also able to highlight time saving features, measurement and revenue opportunities.

Extending to Social Media

Although initially intended to be a direct mail campaign, its success led Microsoft to extend it to events and social media, even asking us to create T-shirts with this messaging.